- female assistant (glamorous and young) (adds male gaze)
IDEA:
There will be 12 contestants and 4 rounds. Each round 3 people will be eliminated until the final round. In each round there will be a ready made dish in front of the contestants. There will also be plates with lids over them, each containing one ingredient. Every time a contestant is called up they have to guess the ingredients in the dish. They will each get a taste of it to help them. The order in which the contestants are called up are based on the scores of test they take previously. The test will be of images of dishes and they have to answer it. The contestants can be of all ages but each episode there will be a determined age group to make it more fair. There will also be family specials where there are 4 families and one family will be eliminated every round. There will be "life lines" (used in "who wants to be a millionaire") except it will only be for the audience to determine one ingredient.There will also be some episodes where random contestants are chose from the audience.
PRIZE:
Depending on the age group it will either be a car or year supply of Cadbury chocolate.
SPONSORSHIP: Cadbury and Hyundai. I chose These two brands as they are well known and Hyundais are cheap reliable car which fits the budget for a digital channel.
TITLE/ BREAKS: The title sequence will be around 30 seconds of a breif overview on what dishes are on the show that day. It will also feature a logo beeing zoomed in at while its flying from a corner to create a 3D effect. The logo will be changed slightly depending on what kind of "special" it is (Wipeout also does this) to establish the target audience for that episode. In between breaks all the main sponsors will have an ad block and since it is "prime time" t.v there will also be ads that focuse on all four quadrants. (Toys, shampoos, deoderants, razors etc.)
APP: There will be an app available to use which will show when the next episode is to air and behind the scenes. This makes the audience more involved with the show. On the app there will also be a "rate your favourite dish of the month," to get the audience even more involved. It will be a free app but there will be ads which popup so the users can pay a small amount to remove these ads. They will also get some benefits which allow them access to "premium" videos, a live timing of the results (if they can't view the show at a specific moment etc.











